{
  "created": "2026-08-04",
  "variables_held_constant": [
    "headline",
    "visual system"
  ],
  "variable_under_test": "support lines (l2/l3)",
  "variants": {
    "outcome": {
      "l2": "Software, marketing, and operations \u2014 handled by one AI-native team.",
      "l3": "From idea to shipped, without hiring a department.",
      "hypothesis": "Cold visitors convert on benefit + the cost they avoid."
    },
    "jobtitle": {
      "l2": "Your engineering team, your marketing team, your back office \u2014 AI-native.",
      "l3": "One partner instead of five hires.",
      "hypothesis": "B2B decision-makers respond to headcount/budget framing."
    },
    "compound": {
      "l2": "Purpose-built AI software for your industry \u2014 original, not borrowed.",
      "l3": "One operator. Many products. All compounding.",
      "hypothesis": "Investors/analysts reward a category claim over a service claim."
    },
    "proof": {
      "l2": "Real products, shipped and running in production \u2014 not demos.",
      "l3": "Built by one team, on our own stack, in the open.",
      "hypothesis": "Technical audiences distrust claims; concreteness beats polish."
    }
  },
  "assignments": {
    "linkedin-cover": {
      "size": "1128x191",
      "variant": "jobtitle",
      "audience": "B2B decision-makers, founders, agencies",
      "tracked_link": "https://clovitek.ai/li",
      "hypothesis": "B2B decision-makers respond to headcount/budget framing.",
      "note": "LinkedIn company cover",
      "headline": "We build your product. We run your business.",
      "line2": "Your engineering team, your marketing team, your back office \u2014 AI-native.",
      "line3": "One partner instead of five hires."
    },
    "reddit-profile": {
      "size": "1920x384",
      "variant": "proof",
      "audience": "technical, skeptical, anti-marketing",
      "tracked_link": "https://clovitek.ai/rd",
      "hypothesis": "Technical audiences distrust claims; concreteness beats polish.",
      "note": "Reddit profile (avatar overlays bottom-left)",
      "headline": "We build your product. We run your business.",
      "line2": "Real products, shipped and running in production \u2014 not demos.",
      "line3": "Built by one team, on our own stack, in the open."
    },
    "reddit-subreddit": {
      "size": "4000x400",
      "variant": "proof",
      "audience": "subreddit community",
      "tracked_link": "https://clovitek.ai/rd",
      "hypothesis": "Technical audiences distrust claims; concreteness beats polish.",
      "note": "Subreddit banner (crops hard on narrow viewports)",
      "headline": "We build your product. We run your business.",
      "line2": "Real products, shipped and running in production \u2014 not demos.",
      "line3": "Built by one team, on our own stack, in the open."
    },
    "x-header": {
      "size": "1500x500",
      "variant": "compound",
      "audience": "builders, AI community, investors",
      "tracked_link": "https://clovitek.ai/x",
      "hypothesis": "Investors/analysts reward a category claim over a service claim.",
      "note": "X/Twitter header",
      "headline": "We build your product. We run your business.",
      "line2": "Purpose-built AI software for your industry \u2014 original, not borrowed.",
      "line3": "One operator. Many products. All compounding."
    },
    "facebook-cover": {
      "size": "1640x624",
      "variant": "outcome",
      "audience": "SMB owners, local business",
      "tracked_link": "https://clovitek.ai/fb",
      "hypothesis": "Cold visitors convert on benefit + the cost they avoid.",
      "note": "Facebook cover (left edge sits under page photo)",
      "headline": "We build your product. We run your business.",
      "line2": "Software, marketing, and operations \u2014 handled by one AI-native team.",
      "line3": "From idea to shipped, without hiring a department."
    },
    "youtube-art": {
      "size": "2560x1440",
      "variant": "outcome",
      "audience": "learners, researchers, long-intent",
      "tracked_link": "https://clovitek.ai/yt",
      "hypothesis": "Cold visitors convert on benefit + the cost they avoid.",
      "note": "YouTube channel art (1546x423 TV-safe centre)",
      "headline": "We build your product. We run your business.",
      "line2": "Software, marketing, and operations \u2014 handled by one AI-native team.",
      "line3": "From idea to shipped, without hiring a department."
    },
    "github-social": {
      "size": "1280x640",
      "variant": "proof",
      "audience": "developers evaluating credibility",
      "tracked_link": "https://clovitek.ai/gh",
      "hypothesis": "Technical audiences distrust claims; concreteness beats polish.",
      "note": "GitHub org social preview",
      "headline": "We build your product. We run your business.",
      "line2": "Real products, shipped and running in production \u2014 not demos.",
      "line3": "Built by one team, on our own stack, in the open."
    },
    "generic-og": {
      "size": "1200x630",
      "variant": "outcome",
      "audience": "link previews / unknown source",
      "tracked_link": "https://clovitek.ai/",
      "hypothesis": "Cold visitors convert on benefit + the cost they avoid.",
      "note": "Open Graph / link preview",
      "headline": "We build your product. We run your business.",
      "line2": "Software, marketing, and operations \u2014 handled by one AI-native team.",
      "line3": "From idea to shipped, without hiring a department."
    }
  }
}