Brand Hub  ›  Brand Guidelines
07 · Brand Guidelines

So it stays consistent.

Usage rules, do / don't examples, accessible-contrast checks, voice and tone, and a handoff kit — so anyone on the team can produce on-brand work without guessing.

What's included

The deliverables we build for you.

Real, ownable pieces — drawn from the same tokens as everything else in this hub, so it all reads as one company across light and dark.

Usage rules

Clear rules for logo, colour and type so nobody has to guess.

Do / don't examples

Side-by-side right-and-wrong to make the rules obvious.

Accessible-contrast checks

WCAG-checked colour pairings for text on every surface.

Voice & tone

How the brand speaks — honest, plain, no overpromising.

Handoff kit

Tokens, files and rules packaged so any team can produce on-brand work.

Kept in sync

Guidelines live in this hub and stay current with the tokens.

Rules that keep it consistent

Do
CloviTek AI monogram

Use the monochrome CT monogram on the brand tile, with full clear-space.

Don't
incorrect logo usage example

No rainbow marks, recolouring, stretching, or per-platform colourful logos.

✓ Brand on white — AA ✓ White on brand — AA ✓ Ink on surface — AAA ✓ Gold accent — AA large
← Back to all deliverables
Ready when you are

Want guidelines the whole team can follow?

We'll document your usage rules, contrast checks, voice and a handoff kit — hosted and kept in sync with your tokens.

Start a project →

Honest note: we build this for you as a service — brand-agent, CloviBrand, and CloviImage generate and iterate the work with a human founder and architect approving the brief. Full automation at scale is still maturing. Everything shown here is our own dogfooded work: no borrowed logos, no invented clients or testimonials.