A single, consistent identity — the CT monogram, favicon, and wordmark — with light and dark variants and clear-space rules, so it always reads clean on any surface.
Our primary mark is the CT monogram on a brand-colored tile. It scales from 16px (favicon) to hero size while maintaining clarity and impact.
Always maintain clear space around the logo equal to the height of the "C" letterform. Never place the logo smaller than 20px in height.
Maintain minimum clearspace on all sides equal to the height of the "C" letterform. Never crowd, recolor outside the approved palette, or distort the proportions.
Follow these rules to maintain brand consistency across all touchpoints.
Always use brand colors from the approved palette: primary (#3E6FB0), dark (#2C517F), or light (#5B8AC9).
Never use unapproved colors like red, purple, or other off-brand hues.
Keep the original proportions — scale uniformly.
Never stretch, squash, or distort the logo in any direction.
Place the logo on clean, uncluttered backgrounds for maximum readability.
Never place the logo on busy patterns, low-contrast backgrounds, or cluttered imagery.
We'll build your logo, monogram, wordmark and usage rules — wired into a token engine that keeps every surface on-brand.
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