Brand Hub  ›  Identity
01 · Identity

Logo, monogram & wordmark.

A single, consistent identity — the CT monogram, favicon, and wordmark — with light and dark variants and clear-space rules, so it always reads clean on any surface.

CT Mark — Primary Logo

The CloviTek monogram in light & dark variants

Our primary mark is the CT monogram on a brand-colored tile. It scales from 16px (favicon) to hero size while maintaining clarity and impact.

Light Mode
Dark Mode
Monochrome
Clearspace & Sizing

Minimum size and spacing rules

Always maintain clear space around the logo equal to the height of the "C" letterform. Never place the logo smaller than 20px in height.

Maintain minimum clearspace on all sides equal to the height of the "C" letterform. Never crowd, recolor outside the approved palette, or distort the proportions.

Do's & Don'ts

Logo usage guidelines

Follow these rules to maintain brand consistency across all touchpoints.

Use approved colors

Always use brand colors from the approved palette: primary (#3E6FB0), dark (#2C517F), or light (#5B8AC9).

Don't use wrong colors

Never use unapproved colors like red, purple, or other off-brand hues.

Maintain proportions

Keep the original proportions — scale uniformly.

Don't stretch or distort

Never stretch, squash, or distort the logo in any direction.

Use on clean backgrounds

Place the logo on clean, uncluttered backgrounds for maximum readability.

Don't place on busy backgrounds

Never place the logo on busy patterns, low-contrast backgrounds, or cluttered imagery.

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